2017 Berlin Kreativ Konferenz – Schedule

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Full Schedule

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Saturday 25th February

A Guide to Registering a Small Business

10:00 – 11:00

Language: German

Find out how to register your small business in Berlin.  XX Ripking from the Gründerinnenzentrale guides you through what it means to be self-employed, and what steps you need to take in order to set up your small business.


PR Essentials: Building a Relationship with the Media

11:30 – 12:30

Language: German (Q&A in German & English)

What does the media want, and why do I want them to cover me? PR expert Peter Esser will help answer these questions and more, explaining why good media coverage is so important, how to determine what makes good news, and tips for building friendships with journalists.


A Beginner’s Guide to SEO

13:00 – 14:00

Language: English

Get to grips with the basics of Search Engine Optimisation and learn about how effective SEO can increase your website traffic and benefit your small business.  Kyle Roof from High Voltage SEO explains the basic principles, and why SEO is so important for your small online business.


SEO: Tips for Creating Relevant Content on a Budget

14:30 – 15:30

Language: English

Once you’ve mastered the basics of SEO, learn how to craft your online content to make sure you’re getting the most relevant traffic and search results for your business.  Kyle Roof from High Voltage SEO helps explain what makes good content, and how you can get the most effective results on a tight budget.


How to Handle Your Daily Accounting

16:00 – 17:00

Language: English

Keeping track of your daily expenses and income doesn’t have to be scary or time-consuming.  Spreadsheet lover and formula fanatic Emma Wood will give you tips and templates to help keep track of your day-to-day small business finances in an easy and manageable way.


The Essentials of Online Marketing

17:30 – 18:30

Language: English

Google Analytics, Business Objectives, Marketing Strategies.  These are all terms that usually sound familiar to small creative business owners, but understanding what they really mean and how to use them can be confusing and intimidating.  Digital marketing strategist Jorinde Olling will break down what these phrases really mean, why they are so important in building a strong online presence, and how you can learn to use them to strengthen your business.

 


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Sunday 26th February

Working with Bloggers

10:00 – 11:00

Language: English

Discover some of the secrets behind building and maintaining a strong relationship with bloggers.  Eeni Mini’s Lera Nicoletti has spent the past few years crafting strong relationships with bloggers from all around the world.  Find out her top pieces of advice and learn how to navigate the world of social media collaboration.


Legal Essentials for Doing Business Online

11:30 – 12:30

Language: English

Building your online shop involves more than choosing a template and stand-out design – there are also certain standards that the German law requires you meet. Ludmilla Emilie Kuhlen from KUHLEN Partnerschaft von Rechtsanwälten will help clear away the confusion and so you can learn exactly what you need to do to ensure online shop is fully equipped to meet all legal requirements.


Behind the Scenes: Tips for Running an Etsy Store

13:00 – 14:00

Language: English

Etsy uses a unique algorithm to determine what items get found in Etsy search, and understanding their system is vital to success in this thriving marketplace.  The creative minds behind Moss Keramik and Monofaces will help you understand and navigate the Etsy shop system so that your online store can get off to the best possible start.


What Should I Pay Myself? What the Heck am I Doing? And Other Common Questions

14:30 – 15:30

Language: German (Q&A in German & English)

No matter what stage your business is at, there are questions we never stop asking ourselves.  Am I paying myself the right amount?  I want my business to grow, but how?  Which of the hundred tasks on my list should I do next?  Where is all of this leading?!  Coopolis business coach Iris Pohlgeers will address these questions to help you find peace of mind and identify the best path for your business.


Working With a Third-Party Marketplace

16:00 – 17:00

Language:

Working with third-party marketplaces is a fast-growing element of doing business online, yet with so many platforms it can be difficult to know where to begin and how to select the right ones for you.  Designers Kelly Humphries and Susanne Müller have worked with a number of third-party marketplaces, and will share their experiences and tips to help you build a strong relationship with online platforms.


Workshop: Communicating Your Story

17:30 – 19:30

Language: English

Behind every successful small business lays a unique story.  As consumers become more invested in the backgrounds and journeys of the purchases they make, storytelling has become essential in relating your vision and ethos.  In this workshop, Lera Nicoletti will guide you through the basics of the art of storytelling, and will help you craft your own authentic mission statement so that your brand can stand out from the crowd.


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